分类信息推广的几点注意事项

在分类信息平台发布广告信息可以说是SEO和SEM的一个重要的推广手段，能够很好地利用这个平台，往往可以让你的推广工作事半功倍。那么，我们就必须深谙分类信息推广的一些注意事项。

1、分类信息平台的选择。网站上大大小小的分类信息平台成百上千，我们要如果从这些平台中去选择最适合自己的平台呢？首先，我们要根据我们多要推广的产品而定去哪些分类信息平台发布。比如你要宣传一个虚拟主机ixwebhosting，你却去什么工业信息网上去发布，敢问有多少人会去看呢？其次，去那些浏览量高的，人气旺的平台上去发，而一些人气不旺的就可以直接舍弃。最后，每天做好发表的记录，测试几天之后，可以查询百度收录情况和排名，这样就可以把优质的发布平台筛选出来。最后达到累计到一定数量的优质平台为止，这样就不用担心高质量的广告发布问题了。

2、标题的设置至关重要。标题符合用户的搜索习惯，才能最大限度地从搜索引擎中获取流量，所以一定要在研究用户搜索习惯中去下功夫，从中挑选出关键词融入标题中。另外，标题还要够新颖独特有创意才能引起读者的兴趣，从而去点击。有人说，我真的很难做到足够新颖怎么办呢？那就符合人们的阅读习惯，把“产品卖点+名称+价格+成色”突出就可以了，但是也不要太长，突出产品卖点最重要。

3、内容要原创，要重视用户体验。这个应该不说大家都知道，被标题吸引点击进去了，但是发现内容不怎么样，反而会影响用户对产品的认可。可以适当在文中加关键词，或者添加用户不是很熟悉的专业知识，提高用户对产品专业感的认知度，另外在现在的视觉时代，可以发一些第一时间就有冲击度的图片，已达到更好的传播效果。

4、注意发布时间。可能很多人都不会把这个当一回事，但是研究表明，一般一天当中午休时间和下班前的分类信息平台的访问量都是最大值的，所以你想最大限度地提高产品的展现机会的话，最好在中午和下班之前的时段发布比较好。

5、要熟悉各个平台的规则。国有国法家有家规，各行各业的平台也有自己的规则，分类信息平台也不例外。所以在发布的时候，要搞清规则。发布之前就要确定是否分类正确，是否能加链接，是否重复发送等等，这样既可以提高自己的效率，也可以最大限度地让你发布的信息可以有一个很好的搜索排名。

6、贵在坚持，以量取胜。分类信息每天的内容发布量十分之大，所有搜索引擎中的排名也是实时变化的，可能今天不错的排名，明天就消失的无影无踪，所以要想获得很好的推广效果，坚持很重要，而且信息量越多越好。

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时间： 2024-12-26 18:35:19

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