引导语：前段写了一篇介绍Google
Analytics统计指标的文章《揭秘Google Analytics网站流量统计指标》，再也没动过笔。最近忙着学车忙着离职工作交接，想好的主题一直没时间写，今天终于闲下来动动笔了。
废话少说，说说咱们分享主题吧，咱们站长平时在网络营销推广中，经常会遇到这样情况，推广的效果无法精细化监控到，尤其想追踪类似的”注册引导来源页“→"注册页面"→"注册成功"系列步骤转化效果，感觉更是难上加难。追踪转化效果，是为了更针对性的改进用户体验，有效地减少用户流失，从而提高用户转化率，在电子商务领域，尤其重视步骤转化效果的监控。通过转化效果的监控而进行小小的一个用户体验改造，可能带来不仅仅是转化率，更有可能直接是收入的提升。
网络转化效果追踪是网站流量统计工具一个绝妙的应用，在”人才辈出“统计平台中，国内老一代的统计平台是不支持的，比如cnzz，51la，量子统计等他们更多是简单统计，对网络营销推广数据分析性功能支持不够。下面和大伙分享Google Analytics和百度统计的强大功能吧，使用两个强大工具来追踪网络转化效果。
咱们先来看看Google Analytics和百度统计追踪网络转化效果吧，下面是性格测试2个步骤的转化效果追踪，用户进入不同性格测试页面（比如乐嘉老师性格色彩测试页面、九型人格性格测试页面、PDP性格测试页面），测试完毕，需要进行”用户注册“，才能查看“测试成功”结果，是不是非常棒？每个环节统计量、转化量非常的清晰，一目了然。相对来说Google
Analytics的网络转化追踪功能更完善，能区分渠道来源。
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