说服人们为了一个未知的未来而放弃现有的稳定工作并非易事。但这是创业者必须具备的一项能力。
领导力内部网络是一个在线社区，最有思想、最具影响力的商界人士将在此回答关于职业与领导力的问题。今天我们的问题是：“对想要创业的人，你会给哪些建议？”以下是Exabeam公司CEO兼联合创始人尼尔•波拉克的回答。
如果你想创业，你必须学会如何说服其他人辞掉目前的工作，加入你的初创公司。这项任务听起来有些艰巨，但却是创业者必须具备的一项能力。组建一支充满激情、足智多谋、有凝聚力的团队的能力，是新公司成功的重中之重。这是实现创业愿景的第一步，所以尤为重要。我在招聘时，会寻找“sachkan neshama”，它在希伯来语中是“灵魂演奏者”的意思——我喜欢用这个词形容那些对工作充满激情的人。说服人们为了未知的未来放弃稳定的工作绝非易事。下面几条建议或许能够为你提供帮助：
推销创业梦想
没有人比创始人更适合表述一家创业公司成立的动因主要了。如果你想说服一个人离开舒服的现有职位，来帮你发展一家新公司，你必须有效传达公司的市场机会、独特优势和财务前景。
将招聘进行到底
你的早期员工和董事会成员已经完全对你的愿景买单。因此，当他们去招聘其他优秀的选人时，鼓励他们去主动分享自己为什么加入公司的原因，以及在这样一家持续创新的公司工作能够得到怎样的回报。
描述成功潜力
为初创公司工作就像开始一段婚姻一样。员工会在一起很长时间，他们要并肩合作，努力将产品推向市场，因此一个人在考虑是否加入一家初创公司时，不仅要看经济待遇。但如果你邀请一位有成就的专家离开稳定的公司，加入一家初创公司，经济因素自然至关重要。为此，关键要展示未来成功的潜力。
展示公司文化
大多数人之所以加入Exabeam并非由于它作为市场破坏者的前景，而是因为他们看到了我们在商业与文化方面的表现。例如，我们喜欢邀请潜在候选人参加每周的欢乐时刻。这让他们可以接触团队，亲身体验公司文化。（财富中文网）
译者：刘进龙/汪皓
审校：任文科
The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What advice would you give someone looking to start their own business?” is by Nir Polak, CEO and co-founder of Exabeam.
If you’re looking to start your own business you need to be great at getting others to quit their job and join your startup. This may sound harsh, but it’s true. The ability to build a passionate, resourceful, and committed team is paramount to the success of your new company. It’s the first step in fulfilling your vision, which is why it’s so important. For me, I look for “sachkan neshama”– the Hebrew term for “soul players,” or how I describe people who are passionate about the work they do. Convincingpeople to leave stable jobs for something uncertain is never easy. Here are a few tips that may help:
Sell the dream
No one can convey the driving reason for a startup’s existence like its founder. If you want someone in a comfortable position to leave for the chance to help grow a new company, you have to effectively communicate your company’s market opportunity, unique strengths, and financial prospects.
Focus on recruiting
Your early employees and board members have already bought into your vision. So when they are working to recruit other exceptional candidates, encourage them to share why they joined your company and how rewarding it is to work for an organization that is constantly innovating.
Lay out the potential for success
Working for a startup is like entering a marriage.Employees will spend a lot of time with each other as they work together to bring a specific product to market, so the decision to come on board has to be about more than money. However, financial considerations matter when you’re asking an accomplished expert to leave an established company for a startup. For that reason, demonstrating the potential for future success is critical.
Show off the company culture
Most of the people who have joined Exabeam have not done so for the promise of market disruption alone. They joined because they have seen a mix of what we can offer in terms of business and culture. For instance, we like to invite potential candidates in for our weekly happy hours. This allows them to meet the team and experience the company culture firsthand.